Starting an eCommerce business can be an exciting and rewarding endeavour, but finding the right product to sell can be a challenge. Here are a few things you can consider when trying to decide what to sell:

Look for gaps in the market
Look for products that are in high demand but not well-served by existing businesses. You can use tools like Google Trends to see what people are searching for online, or try to identify products that you wish existed but you can’t find.

Consider your own interests and expertise: Starting a business selling a product that you’re passionate about and knowledgeable about can be a big advantage. If you have experience in a particular industry or field, you may be able to identify products or niche markets that would be a good fit for your business.

Get feedback from potential customers:
Talk to people in your target market and ask them what types of products they would be interested in buying. You can conduct surveys, conduct interviews or even use social media polls.

Check out online marketplaces
See which products are popular on online marketplaces like Amazon, Etsy, and Alibaba and what are the gaps that could be filled by your own products.

Consider dropshipping or private labelling: if you have a hard time to come up with a unique product idea, you could consider dropshipping or private labelling. Both methods allow you to sell products without having to handle inventory or manufacturing.

Ultimately, the most important thing is to find a product that meets the needs of your target market and that you believe in. Remember that it takes time to build a successful eCommerce business and don’t hesitate to experiment and pivot if you need to, it is very common in e-commerce